Friends Before Listing Any Product on Amazon. You need to take Category and Brand Approval of the Product. If you want to sell kitchen products, then you will require approval in Home and Kitchen Category. similarly Food Products require approval in Grocery and Gourmet Category. The Simple process of Category& Brand Approval is Called GTIN Exemption. With GTIN process you can get category and Brand Approval. You can also get Approval for Unbranded Products with GTIN. You can take Approval for other’s (Nike, Puma) Branded Products(Requires Brand Authorization).
If you do not have Trademark, and want to list your own products with your own brand name. Then you can simply take GTIN Exemption for you own brand (Product images are must) To Get GTIN exemption Login to your seller Central Account. Go to Top of the Page, on the Browse Link, you can see on the screen. Delete Everything and use the link “sellercentral amazon/gtinx” Press Enter On this page, it will ask for gtin exemption Application. Click on select and choose your category as you are seeing on the screen.
For example I am Selecting Electronics Category. I am Selling Unbranded Product so I will choose Generic. Note – For unbranded Products Use Generic as Brand Name. Through this you can get instant approval to list your products on Amazon. (For Generic Brands Only) You can see on the screen I have got the Approval for Generic Brand and electronics category. Now I can Start Listing. if you want to list products in your own Brand Name then. Do the same Process, Select Category, Write Your Brand Name. Select Check Eligibility.(Write Correct Brand name) On next page it will ask for some additional information to approve your Brand.
1. Amazon will ask you to approve your brand through Amazon Brand Registry if you have trademark
2. If you do not have Trademark certificate, then raise a case with seller Support. (Sometimes it will directly ask for product photos with Brand Name Affixed)
You can see video by clicking “I” button on how to contact seller support. Error 5665 is temporary error Raise a Case with seller support via Email and Mention Error 5665 for Brand Approval. Attach 4 or 6 sides of your product packaging, images must be taken from your mobile camera. Attach Error Screenshot also. Attach valid invoice if asked for. Come back again and take GTIN exemption for your Brand to list Products.
The Global Trade Item Number (GTIN) is a unique identifier used to distinguish products from one another in the retail industry. Amazon requires sellers to include a valid GTIN for each product they list on their platform, such as a UPC, EAN, or ISBN. However, Amazon also offers an exemption for certain product categories, allowing sellers to list their products without a GTIN. In this article, we will explore the benefits of Amazon GTIN exemption and how it can benefit sellers.
Increased Flexibility
One of the primary benefits of Amazon GTIN exemption is increased flexibility for sellers. Without a GTIN requirement, sellers can more easily list products that do not have a standard identifier, such as handmade goods, unique crafts, or vintage items. This can help sellers reach a wider audience and sell products that might not otherwise be available on the platform.
Reduced Costs
Another benefit of Amazon GTIN exemption is reduced costs for sellers. Purchasing GTINs can be expensive, especially for small or independent sellers. Without a GTIN requirement, sellers can save money on this expense and focus on other aspects of their business, such as product development or marketing.
Time Savings
In addition to reducing costs, Amazon GTIN exemption can also save sellers time. Obtaining GTINs for each product can be a time-consuming process, especially if the product has variations or multiple listings. With the exemption, sellers can spend less time on administrative tasks and more time growing their business.
Increased Product Visibility
By listing products without a GTIN, sellers can also increase their product visibility on Amazon. Some buyers specifically search for products without a GTIN, especially if they are looking for unique or handmade items. Without a GTIN requirement, sellers can better target these buyers and increase their sales potential.
Improved Customer Experience
In some cases, the GTIN requirement can lead to customer confusion or frustration. For example, if a product has multiple listings with different GTINs, customers may be unsure which one to choose. Without the requirement, sellers can provide a more streamlined and clear customer experience.
More Control Over Product Listings
Amazon GTIN exemption also gives sellers more control over their product listings. Without a GTIN requirement, sellers can create more customized and personalized product descriptions, titles, and images. This can help differentiate their products from competitors and create a more unique brand identity.
Greater Opportunity for Niche Products
Finally, Amazon GTIN exemption can create greater opportunities for niche products. By allowing sellers to list products without a GTIN, Amazon can better support independent or small businesses with specialized products. This can help foster a more diverse and inclusive marketplace, benefiting both sellers and buyers.
In conclusion, Amazon GTIN exemption can offer many benefits to sellers. From increased flexibility and reduced costs to improved customer experience and greater opportunities for niche products, the exemption can help sellers grow their businesses and reach a wider audience. However, it’s important to note that not all product categories are eligible for exemption, and sellers should carefully review Amazon’s guidelines before listing products without a GTIN.
