We will read a live demo on how to do Amazon brand registry using Trademark Certificate. We will also discuss, What to do once you submit the application Please care to understand few points before Amazon Brand registry These points are the basis of successful Brand registry 1. You must have a registered Trademark Which is not rejected or expired and should not be in pending stage Exception – If your Trademark is in pending stage, You can still apply for brand registry, If you have applied for Trademark through IP Accelerator. IP Accelerator are legal firms authorized by Amazon (For all Countries) Pending Trademarks from other sources are not eligible for Brand registry.
Amazon accepts 2 types of Trademark 1. Text Based Trademark – It contains Your Brand Name. 2. Image Based Trademark – It is combination of images/text or both Let’s see live brand registry process. Visit – brandservices amazon use domain extension for different countries) Click on Sign in. Keep your Amazon seller central credentials handy. Select Your Country from the given list. Click on Review terms and continue. It will take you to a new page. Click on Accept and continue. Brand registry process starts from here. Click on enroll a new brand Please read these important points. Keep your trademark Certificate with you. Take clear image of your product, Brand name must be visible clearly If you supply goods to Amazon, keep the vendor code ready.
Vendor code is not required you if you are doing retailing or whole selling. List of ASIN of your brand selling on Amazon. Information on the countries where you distribute your products (optional) Click on enroll your Brand. Enter exact name of your Brand as on Trademark Certificate Select Your country from the list. Correctly enter Trademark registration number. Select status of TM as registered or pending. Select Trademark type as word or image based For device based TM upload exactly the same image as in your Trademark certificate. I am again selecting Word mark option Enter Your website’s URL (Optional) Enter URL of your storefronts created on other e-commerce sites (optional) Upload an image of your product with brand name affixed to it. Click on Next.
New Page will ask you to enter selling Account information 1. Are you a seller or vendor ? Seller – Sells on Amazon Vendor – sells products to Amazon Select either one or both accordingly If you select seller, your seller Account details will come automatically. Click on your Merchant Token id. Select Category of your products from the list. Provide your top selling ASIN for each product category. Select Your country first (USA – .com, India – .in, UAE – .ae, Canada – .ca, UK – .uk, France – .fr) Copy and paste the top selling product. click on Add to add more. Click on Next. This final step will ask for distribution information. Does your Brand sell to distributors ? Select Yes or no. Select the country where your products distributed (optional) Select Yes if Your brand license others to manufacture associated products. Click on Submit Application Successful. Click on Done.
Your Brand is in review now, it will be get approved or get rejected based on the analysis. Amazon takes 10-14 days to verify and approve your application. Click on manage Tab to check the status of your application. Please understand the next point very clearly. Amazon Sends a verification code on an e-mail id registered with Trademark certificate. This mail may belong to you or it may belongs to a person who filed the Trademark application Get this verification code And login to your brand registry Account. click on Support Tab. Paste the code in case log Tab. Reapply if Amazon reject your application. Process remains same. Thanks for Reading !